CAC Calculator
Your Customer Acquisition Cost (CAC) is the most critical metric in your fitness app. If your CAC exceeds your Lifetime Value (LTV), your app is mathematically dead. This tool calculates your true CAC by factoring in ad costs and conversion rates at every step of the funnel.
Inputs
Outputs
Cost Per Click (CPC)
$
Cost Per Install (CPI)
$
Cost Per Trial (CPT)
$
Final CAC
$
How to lower your CAC
- Improve App Store CVR: Optimize your screenshots. Read our ASO Guide.
- Fix Onboarding: Your Install-to-Trial CVR should be at least 15%. If it's lower, your onboarding is too long or you are asking for push notifications before showing value.
- Organic Subsidization: Blend your paid CAC with organic traffic (SEO, ASO, TikTok organic) to lower the overall blended CAC.