LTV Estimator
Lifetime Value (LTV) is the total revenue you can expect from a single user before they inevitably churn. Fitness apps typically see steep drop-offs after month one. This calculator uses a standard fitness app decay curve to estimate your LTV.
Inputs
Typically 70% in Year 1, 85% in Year 2 for Apple.
Average is 30-40%.
Outputs
Estimated 12-Month LTV (Gross Profit)
$